管理和市场营销本科学历

Discover your leadership style and make your mark ladbrokes立博中文版.

在管理及市场学系 ladbrokes立博中文版, we approach the study of management and marketing within the context of a changing society and economy, providing an immersive education within a strong liberal arts framework. Our bachelor of management is offered with a variety of concentrations based on your interests and careers goals. 我们也提供市场营销学士学位.

Bachelor of management and marketing students hone skills applicable to careers in the 业务, 政府及非牟利机构. 被教育成为终身学习者, BSU bachelor of management students graduate prepared to become leaders in their industry and go on to distinguish themselves in a range of fields including human resources, 供应链和运营, 信息系统与市场营销, 等. Bachelor of science in marketing degree holders take on careers as brand specialists, 市场营销战略, 营销副总裁, 创意和更多.

管理及市场推广亮点

在专门的教师指导下学习

ladbrokes立博中文版’s faculty are invested in your education and future success. They’ll work closely with you to identify your interests and strengths, 培养专长，为成功做好准备.

在获得学位的同时积累经验

在北京州立大学学习期间, you’ll have the opportunity to participate in valuable internships for organizations ranging from marketing firms to retail distributors, 包括在TJ Maxx这样的公司实习, 美国西北相互, United Parcel Service (UPS) and South Shore 健康 System.

美国市场营销协会

BSU's 美国市场营销协会 (AMA) chapter helps build experience through activities such as managing fundraising events, creating marketing plans and hosting guest speakers from professional marketing backgrounds.

向业内人士学习和交流

You’ll have the opportunity to visit Boston-based companies like Draft Kings, 普华永道, State Street and more to make real connections while you’re earning your bachelor of science in marketing or bachelor of science in management, giving you insights into employers and potential careers.

获得真正的体验式学习

Through BSU的多维数据集 Program (Collaborative University Business Experiences), you’ll have the chance to collaborate with regional and national 业务es on faculty-led, semester-long 业务 projects to your resume and prepare for your career.

灵活地按照自己的时间表学习

BSU的继续教育学院 gives you maximum flexibility to complete your degree. The bachelor of science programs in General 管理, 信息系统管理, 运营和供应链管理, and Marketing may be taken on Bridgewater’s main campus during the day, 或者你可以在晚上攻读学位. Our night program follows the same requirements and curriculum as our day program, and many of our faculty members teach during the day as well as at night. The General 管理 bachelor of science program is also available online!

参加BSU的Bear BID比赛

Whether you’re getting a bachelor of science in marketing, bachelor of science in management or another 业务-related degree, you’re invited to participate in this program which lets you pitch 业务 ideas and vie for funds toward starting it.

希望转学?

Did you know that 35% of BSU undergraduates enter as transfer students? 我们的专用传输服务 staff will work with you to figure out how to transfer credits, 接下来要修哪些课程, and how to settle in as a member of the BSU community.

Program of Study for 管理 and Marketing Students

这取决于你的专业, 辅修或专修, you’ll take a variety of courses designed to give you a strong foundation in management, 业务, 经济学, marketing and more that will prepare you to make immediate contributions professionally. These are just a few of the courses you’ll take in our marketing and management programs:

市场营销原理
管理学原理
人力资源管理
信息系统基础
消费者的行为
营销管理与策略
数字营销

Click any link below to reveal each program's course detail.

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Program details from 2023-2024 Undergraduate/Graduate Catalog

Being a part of the 管理 program has allowed me to cultivate a powerful identity of leadership and self-productivity within myself. I've also built skills, confidence, wisdom and knowledge by collaborating with my peers. 最重要的是, my professional transformation also came from the commitment of faculty and the drive they have to encourage students like me to aspire to make changes to the university and to the world beyond.”

Doreen Acheampong, 22年

管理，全球管理集中，理学学士

管理和市场营销方面的职业

Whatever path you choose after earning your marketing or management degree at BSU, 你会顺利毕业的, skills and experience to find jobs in a variety of industries and companies, 包括以下职业:

财务经理
市场及广告经理
IT经理
人力资源经理
工程经理
自然科学经理

你可以在Geico找到我们的校友, CVS, 蓝十字/蓝盾, 罗克兰信任, Wayfair, State Street和Hub Spot等等.

在

86%

of BSU graduates with a bachelor degree in management or bachelor’s degree in marketing are working in a chosen or related field.

Continue your education beyond your bachelor of science in marketing or bachelor of science in management

Further your bachelor of management or bachelor of science in marketing studies with a graduate degree from ladbrokes立博中文版. We offer advanced-degree programs to hone your skills and deepen your knowledge, such as:

工商管理、MBA
商科基础研究生证书

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